WOLF Partners With Evron to Generate Over $1.4M in Pipeline While Achieving a 28.75x Pipeline vs. Spend Ratio

Before Evron

Before engaging with us, WOLF faced significant challenges in demand creation and revenue impact.

The company operated without a dedicated marketing team, relying primarily on founder-led sales and outsourced automated SDR outbound efforts. This led to inconsistent lead generation and a heavy dependence on cold outreach tactics with low conversion rates. WOLF was experiencing a significantly low volume of MQLs per month, with only 20% turning into qualified opportunities, creating an unpredictable and inefficient pipeline.

Additionally, WOLF’s focus on small and medium-sized staffing agencies resulted in a sales motion that was both slow and unscalable. Their ACV was around $10,000, making customer acquisition expensive relative to potential revenue. Without a systematic demand generation strategy, WOLF struggled to build a marketing function that contributed meaningfully to revenue.

Recognizing the need for a scalable and repeatable approach, WOLF sought out Evron to build a more efficient demand engine.

How We Got Started

Our engagement with WOLF began by addressing fundamental gaps in their demand generation strategy. The first step was an in-depth analysis of WOLF’s ICP and their historical CRM data. The audit revealed inefficiencies in lead quality, payback, and retention, particularly within the SMB staffing segment.

We identified an opportunity to shift WOLF’s focus from SMBs to mid-market and enterprise staffing agencies. This move aligned with a higher-value customer base, allowing for larger deal sizes and more efficient sales cycles.

With a refined ICP, Evron then restructured WOLF’s messaging to resonate with their new target audience. The team developed a full-funnel marketing strategy that incorporated both demand creation and demand capture, ensuring that inbound interest was converted efficiently. Instead of measuring success by click-through rates and cost per lead, WOLF and Evron aligned on revenue-driven key performance indicators such as lead-to-opportunity rate, pipeline contribution, and CAC efficiency.

Campaign Development and Execution

Our first priority was establishing a strong brand and product narrative that aligned marketing, sales, and customer success. We knew that this vertical needed very contextual messaging that mirrored their pain points and dream workflow. We also know that vertical-specific buyers want all-encompassing solutions.

We refined messaging to ensure that it mirrored real customer pain points and industry-specific challenges, allowing WOLF to position itself as the "All-In-One" solution for mid-market and enterprise staffing agencies.

Next, we executed a full-funnel demand capture strategy that leveraged LinkedIn Paid and Google Search as the primary channels. Unlike the previous scattershot approach, every campaign was designed to drive high-intent traffic to conversion-focused landing pages—ensuring that marketing efforts directly contributed to pipeline growth.

We also worked directly in WOLF’s CRM and attribution systems to track pipeline performance in real-time, making continuous optimizations to ensure that budget was being allocated to the most profitable acquisition channels.

Key Shifts That Led to Success

The biggest shift in WOLF’s marketing approach was moving from "how do we get more MQLs" to "how do we get everything that comes to be qualified."

From SMB to Mid-Market & Enterprise

By repositioning WOLF to serve larger clients, we doubled ACV from under $10,000 to $20,000+, making marketing efforts significantly more efficient.

From Cold Outbound to High-Intent Demand Capture

We moved away from inefficient SDR-led outbound and invested in high-intent inbound strategies that attracted buyers actively looking for a solution.

From Vanity Metrics to Revenue KPIs

Marketing success was no longer judged on CPL or impressions—it was measured based on pipeline contribution, SQL growth, and ROI.

Results and Impact

Before partnering with Evron, WOLF’s pipeline was unpredictable, SQLs were inconsistent, and marketing efforts were non-existent. After implementing our Campaign Development methodology, WOLF experienced:

1. SQL volume increased by 365%

2. Pipeline generation surged, growing to an average of $181,602 per month.

3. Total pipeline impact reached $1.45M—a massive leap from the company’s prior marketing performance.

4. Marketing spend efficiency achieved a 28.75x pipeline vs. spend ratio

5. ACV doubled from under $10,000 to $20,000

   
   

Conclusion

WOLF’s marketing challenge wasn’t a lack of activity…it was a lack of structured demand generation that connected marketing efforts to revenue outcomes. By shifting from high-activity, low-value lead generation to high-intent demand capture, WOLF started to experience a predictable demand system.

With a pipeline-first approach, full-funnel demand capture, and a refined ICP, WOLF is now positioned to dominate the mid-market and enterprise staffing software space.