The Four Key Metrics To Verify Your ICP
Verifying your Ideal Customer Profile (ICP) depends on four major metrics. Every stage of company maturity HAS to nail its…
Evron Revenue Scripts
Revenue Scripts by Evron is a content library of in-depth playbooks, strategy, and tactics compiled into “Scripts.” This is the hub for B2B SaaS marketers to update their current GTM playbooks, align marketing tactics with revenue outcomes, and stay updated on industry benchmarks.
4 Reasons B2B Marketers Are Expected To Contribute More To Sales ROI
We’ve observed the shift in B2B GTM orgs, especially in a climate like right now when every dollar must count.…
Growing Deal Velocity In 2024
It’s the beginning of 2024, and GTM teams are in the perfect situation to drive early brand awareness, get ahead…
Boosting ARR with Precise Targeting, Not Ad Spend Inflation
When B2B SaaS companies find themselves burning through capital on ad spend and marketing programs that don’t bring an ROI,…
4 Ways To Grow ARR Other Than Increasing Spend
The end of the year is approaching, and B2B SaaS marketers are in annual planning mode. This year’s conversation with…
Exploring The Dark Side of Dark Social
Dark social is the sharing of content or links through private channels, such as email, private messaging apps, and word…