Home365 Partners With Evron to Generate Over $1M in Qualified Pipeline and Slashes CAC by 209%

Before Evron

Before engaging with Evron, Home365 faced significant inefficiencies in their paid media strategy.

1. Overspending on Google Ads – Investing close to $70k per month with a third-party agency but seeing diminishing returns.

2. High Customer Acquisition Cost (CAC) – Despite hitting their MQL quota month over month, their CAC was astronomically high because 50%+ of those leads didn't turn into opportunities

3. Lack of Attribution & Insights – The team lacked a clear understanding of which marketing efforts were driving real revenue impact.

Home365 knew their Paid efforts weren’t delivering the efficiency needed to scale. They needed a new approach—one that focused on pipeline efficiency, demand creation, and optimizing CAC.

How We Got Started

Home365 wasn't sure Paid Social and Demand Generation would be the solution, but they were willing to make a strategic bet. Our partnership with Home365 began with identifying their ICP, where are they getting their information and resources, and what does their digital interactions look like. We knew they needed Paid Social to compete in the PropTech space. We chose Facebook as the channel to deploy our methodology to.

During our engagement kickoff, this was the same time Home365 would raise a $26M Series B round. We knew we had to move quickly, and start saturating the market with our brand narrative and product narrative around "OneRate".

We conducted an in-depth audit of Home365’s historical CRM data, analyzing lead quality, conversion rates, and pipeline velocity over the past 12 months. This established a benchmark for what successful lead sources looked like and helped identify areas for improvement. We collaborated heavily with VP of Growth Luis Santiago to understand our main objectives and knowledge gaps in the market. We refined Home365’s messaging to better mirror actual customer pain points and motivations. This ensured that marketing efforts resonated with the right audience and were aligned with real-world use cases.

From their we identified a big knowledge gap in product education. Our focus became orchestrating a campaign that was heavy on thought leadership and product narrative. We built a unified brand and product narrative designed to educate, nurture, and convert prospects across multiple touchpoints. Once the strategic foundation was set alongside Director of Marketing, Jeremy Belk, we developed high-impact marketing assets—including thought leadership content, paid social ads, and demand capture landing pages—to drive deeper engagement at each stage of the buyer’s journey.

Our execution phase focused on shifting ad spend from low-performing Google Ads campaigns into higher-performing channels like Paid Social (Facebook), Content Marketing, and Retargeting. This ensured budget was allocated toward initiatives that demonstrated a clear impact on pipeline growth.

Key Shifts That Led to Success

One of the biggest shifts in Home365’s marketing strategy was the transition from lead-based optimization to pipeline-based optimization. Instead of chasing volume, we focused on the quality of leads and their contribution to revenue.

From Generic Paid Search → High-Intent Demand Creation

We reduced Google Ads dependency and invested in content-driven demand creation strategies that built long-term trust with potential customers.

From Vanity Metrics → Revenue-Centric Performance Measurement

Rather than measuring success based on click-through rates and cost-per-lead, we tracked lead-to-opportunity rate, sales velocity, and CAC payback periods to ensure profitability.

From Disjointed Messaging → Full-Funnel Narrative Alignment

We refined Home365’s marketing message to speak directly to buyer pain points and objections, ensuring a seamless experience from the first ad impression to the final sales call.

Results and Impact

When we stepped in, Home365 wasn’t short on leads—they were drowning in them. But the real issue? Most of those leads weren’t turning into revenue. The previous agency was bringing in 200+ leads per month—but 70% of those leads never even made it to an opportunity stage. And the ones that did? They converted at a painfully low rate, driving up their Customer Acquisition Cost (CAC).

We flipped the script.

By cutting wasteful spend and reallocating budget into high-intent demand capture programs, Home365 generated $1M+ in pipeline with just $21,000 in spend and slashed CAC by 209%, proving that demand capture, when done right, beats the volume play every single time. Instead of chasing random leads, we built a system that attracted serious buyers who were ready to engage with sales.

Conclusion

Home365’s marketing challenge wasn’t a lack of leads, it was an inefficient use of budget and resources that failed to translate into revenue.

By implementing Evron’s Paid Social and Demand Gen approach, Home365 transformed its marketing approach from a costly, low-efficiency lead generation model into a high-performance demand generation engine that continues to scale.

The takeaway? Marketing success isn’t just about generating leads—it’s about creating sustainable demand, optimizing for pipeline, and aligning every dollar spent with business outcomes.