Verifying your Ideal Customer Profile (ICP) depends on four major metrics. Every stage of company maturity HAS to nail its ICP. Whether it’s an early-stage company approaching Product-Market Fit (PMF) or a mature company looking to break into a new vertical or segment, leveraging data to support or refute an ICP claim is crucial. Here’s […]
The Four Key Metrics To Verify Your ICP Read More »
The end of the year is approaching, and B2B SaaS marketers are in annual planning mode. This year’s conversation with your CFO and the board is very different from past conversations. This year you won’t be able to ask for a massive increase in marketing budget without one of two things: Even then, your budget
4 Ways To Grow ARR Other Than Increasing Spend Read More »
Dark social is the sharing of content or links through private channels, such as email, private messaging apps, and word of mouth. It’s called “dark” because it’s not tracked by traditional analytics tools. While dark social can be a powerful tool for driving traffic and conversions, it can also work against you if you’re not
Exploring The Dark Side of Dark Social Read More »
In today’s competitive business landscape, demand generation plays a pivotal role in driving revenue growth. When executed correctly, it can have a significant impact on your revenue system. In this blog post, we will explore the key elements of a successful demand generation strategy and how it can contribute to your company’s overall success. Cohesiveness:
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